What Are People Saying about the Book?

 SellingPower Sales Management Newsletter
 “Referrals must be an integral part of your sales approach, from first contact
  through post-sale. (McCord’s) . . . system addresses the issues that keep
  sales people from generating large numbers of quality referrals.”

  CRM Magazine: “Required Reading”

 David Straker, persuasion guru, business methodology
 consultant, executive at the National Assessment
 Agency, UK, webmaster of ChangingMinds.org
 “The joy that earns this book a rare five stars is the practical, thorough and
  innovative treatment of referrals that can have literally massive benefit to
  anyone, not just in sales . . .” read the full book review

  Shirley Roe, Reviewer, AllBooks Reviews
  “Salespeople from every industry will find this a useful and
  comprehensive sales referral guide.  Chapter after chapter of
  excellent advice that dispels myth and rumor related to referral
  selling. Pick up a copy today.  You too can become a
  successful salesperson using referrals to build your business.”

 Sam Witteveen, Persuasion Sales, Singapore
 "Referrals are truly the fastest way to long term success and
  making big money in sales. In Paul McCord's book he gives you not
  only some of the best tools I have seen in how to get them, he
  gives you practical examples that you can implement in your
  business or sales career straight away. Without a doubt you
  should read this book!"

 Stu Taylor, Nationally Syndicated, award winning host
 of Stu Taylor on Business and Equity Strategies
 “A great book. This is one of those books every salesperson
  should read and keep by their desk and constantly refer to--this
  is a career changing book.”

 Donna Barnes, Mortgage Loan Officer, Richmond, VA
  “Excellent book. I’m an avid reader of sales books and I put this right up
   there with Tom Hopkins’ and Brian Tracy’s books.  Very practical, useful
   and the system you lay out has almost tripled the number of referrals I’m
   getting.  I recommend this to everyone who is serious about their sales
   business.”

 Andrew Clark, IT Services, London, England
 “Very high quality material.  To my knowledge you are the only sales trainer
  who has analyzed the whole process of developing a relationship with the
  client designed specifically to get referrals. And best of all, not only is this
  the best book I’ve read about prospecting, you go beyond prospecting and
  give great advice about selling also.”

 Andrea Rosales, New Home Sales, Phoenix, AZ
 “Thank you for giving me a real understanding of why I’ve had such a hard
  time getting really good referrals from my clients.  I, like most salespeople,
  get a few referrals, but they usually aren’t very good and hardly ever result
  in a sale. Now I understand why and know what to do to change my
  results. I’ve begun to contact my client base and have already gotten five
  referrals, and they are really good ones too!”

 Robert Torson, Investment Banker, Japan
 “You’ve hit on one of the most important aspects of selling for me, since
   relationships are the key to success here in Japan. Your emphasis on
   building and nurturing relationships is right on target.  I had my doubts
   that I’d really get much out the book because we are so immersed in
   developing client relationships that I didn’t think you’d be able to add
   anything I wasn’t already aware of. I was wrong. I picked up some great
   points.”

 Frank Rumbauskas, Jr; NY Times best-selling author,
 “Never Cold Call Again”:
 "Referral selling is a cornerstone of sales success. This amazingly effective
  and detailed plan will fill your pipeline with hot, ready- to-buy referral
  leads, fast! Hands-down, the best book on referrals there is."

 Harvey Lee Catchings, Player Career Transition
 Counselor, NBA Players Association, New York:
 “Great book on how to generate qualified leads . . . wish I had
  read it long ago.”

 Joe Vitale, NY Times best-selling author, “There’s A
 Customer Born Every Minute”:
 “A terrific book revealing a . . . proven strategy for changing poor
  to average salespeople into record breaking salespeople. Get this
  book if you are serious about your career and income!”

 Nick Will, Owner/Broker, Lelda Will Fine Properties,
 The Woodlands, Texas:
 “Paul McCord's PWWR system is a book for the true sales professional.
  Again and again, McCord turns old conventions on their head and
  challenges the true professional to raise their potential. Definitely a book I
  DON’T want my competition to read.”

 Don Little, president, Southwest Fabricators, Dallas,
 Texas
 “McCord has done an exceptional job dealing with one of the most
  important but least addressed aspects of selling.  Wonderful job
  explaining why so few salespeople really get referrals and shows,
  in detail, how to succeed in sales by generating a large number of
  quality referrals.”

 Robert Gately, President, Gately Consulting, Boston,
 Mass
 “A must read for salespeople and sales managers who want to help
  their salespeople dramatically increase their sales.”

 Dave Anderson, NY Times best-selling author, “Selling
 Above the Crowd”:
 “Paul McCord has hit a home run! Rather than simply admonish
  you to get more referrals, he shows you how to build the ‘two
  comma’ income you’ve always dreamed of!”

 Phil Himes, Regional VP, Capital One Mortgage
 Banking, Baton Rouge:
 “A great source for new and seasoned sales professionals!  This
  book breaks through the myths that hold people back and teaches
  a clear, concise, workable system that will dramatically increase
  any salesperson’s income.”

 David Choate, District Manager, Farmers Insurance,
 Texas
 "This book is very powerful and will create many superstars within my
  organization.  It is a must have, must read book."